For B2B teams

Automated outbound.

Meetings from accounts with a reason to buy.

  • Runs on your GTM brain
  • AI researches, writes and routes
  • Email, LinkedIn and calls, in your name
  • Senior people own the strategy
Book a call See how it works
Outbound · Ledgerlinethis week

/tam-refresh --tiers 1,2

Accounts in market4,200B2B SaaS and fintech
Fit, Tier 1 and 21,18014 new this week

/signal-watch --since 7d

New sales leader12signal-led
Funding or SDR hiring19signal-led
Closed-lost, something changed7re-engagement

38 accounts with a reason to hear from you

/signal-to-sequence --tier 1,2

Buying-group contacts212verified, 9 dropped
Openers from each reason646% edited
With youapprovedsends within inbox limits

/weekly-read

Reply rate4.1%3.2% last week
Meetings booked11in HubSpot, with source

kept: new sales leader · retired: funding

Claude CodeCodexskillsMCP connectors

~/ledgerline $

Teams we have built for

DelhiveryLogistics
XoxodayRewards SaaS
EmpulsHR tech
ISBEducation
XLRIEducation
HotelogixHospitality SaaS
TravelPlusTravel tech
Bitrix24Collaboration
FaronicsIT software
NeonDBDeveloper tools
SendSureDeliverability
NeoBusiness email
WebEngageMartech
ExotelCloud telephony
SegmindGenerative AI
BosonQ PSIDeep tech
HHokuAppsLow-code
byteXLEdtech
CY9Cybersecurity
TaevasMedtech
How it works

From market map to booked meeting.

Campaigns

Every message starts with a reason.

Picked with you from your won deals. Kept or retired on results.

Your market, in weekly batches

Market4,200Fit, lookalikes first1,180This week120

Fit list reached 81% by week 8

lookalikes of your won deals · fit score: firmographics 30, stack 20, team 20, signals 30

Who

Head of SalesRevOpsFounder, under 200 people

Sequence
EmailDay 1EmailDay 4LinkedInDay 7EmailDay 10EmailDay 14
Angle
“Teams like yours tend to hit the same wall at 20 reps: a forecast that drifts. Worth comparing notes?”
Runs as

/volume --from closed-won

Judged on

Reply rate by tier, in steady batches, so the fit list is reached without being burned.

Listens for

  • Site visits, pricing page38today
  • New sales or revenue leader123 days
  • Champion moved company59 days
  • Funding round812 days
  • Hiring for the team you help1121 days
  • Tool added or dropped648 days

accounts this week · points fade: full to 30 days, half at 90, gone at 180

Who

VP SalesRevOps leadCRO

Sequence
EmailDay 1LinkedInDay 4EmailDay 7LinkedInDay 10EmailDay 14
Angle
“Three SDR roles open since your new VP Sales started. Ramp time is about to matter.”
Runs as

/signal-to-sequence

Judged on

Replies and meetings by signal. Signals that stop working are retired.

Warm lists this month

Webinar attendeesForecasting for RevOps84
Event attendeesMet at SaaStr London46
Re-engagementClosed-lost and stalled, 12 months64
ABM listNamed accounts from your sales team25

also: dormant inbound, product sign-ups, community members

Who

AttendeesPast contactsTheir buying group

Sequence
EmailDay 1LinkedInDay 4EmailDay 8CallDay 12
Angle
“You asked about forecast drift in Thursday’s webinar. Here is the check we walked through, for your team.”
Runs as

/micro-campaign webinar

Judged on

Meetings per list. Each list gets its own message, written for that room.

One account, every buyer

Tier 1 accountBuyerChampionUserFinanceITExec
Buying group reached5 of 6

40 named accounts · brief refreshed monthly · ads with paid media

Who

BuyerChampionUserFinanceITExec

Sequence
AdsDay 1EmailDay 3LinkedInDay 6CallDay 8Exec noteDay 11EmailDay 14
Angle
“Your APAC launch and the new territory heads point to one problem: pipeline you cannot see by region.”
Runs as

/abm-plan --tier 1

Judged on

Buying-group coverage, meetings and pipeline, account by account.

Getting started

From kickoff to the first send.

First emails in week 4. About three hours of your time.

The first monthWeeks 1 to 4
MonTueWedThuFri Week 1

Kickoff60 minutes

Domains and inboxes bought

Won deals and stack audited

GTM brain draftedfrom your call, CRM, research

Brain review45 minutes

Week 2

TAM map and tiers

First plays chosen

Contacts sourced

Outbound plugin set up

Warm-up running

Week 3

Enrichment and scoring

First openers

Sequences written

Copy approval30 minutes

Dry run on past data

Week 4

Launch check30 minutes

First sends

Replies routed

Inbox checks

First weekly report

Weeks 5 to 6Volume and Tier 1 ABM joinWeeks 5 to 8First meetings, plays tuned on repliesDay 90Review with you: keep, retire, scale
We doWith youLive
Your GTM brainBuilt in week 1

What goes in

Kickoff call60 minutes with you
CRM and won dealslast 12 months
Sales callsif you record them
Site and marketresearched by agents
gtm-brainv1 · 92% confirmed
ContextICP, tiers, signals, positioning, proofconfirmed with you
Skillsresearch, scoring, writing, routing
Outbound plugincommands, scripts, hooks, references
ConnectorsCRM, data, sending, Slack
Memoryevery result goes back in

What runs on it

/tam-refresh/signal-watch/signal-to-sequence/reply-route/weekly-read

With youOne 45-minute review in week 1. One brain for your company: any service you add later plugs into it.

Your tool stackAudited in week 1 · keep what works

01Find

Sales NavigatorApolloRB2B

02Enrich

ClayZoomInfo

03Verify

FindymailZeroBounce

04Score

JevTypeSafeClaude Code

05Send

LemlistInstantlyreplacesHeyReach

06Reply and CRM

HubSpotSlackCalendly
everything plugs into your gtm-brainn8n workflowsMCP connectorswebhooksone data path, logged in your CRM
KeepConnectAddReplaceAll in your name, paid at cost
First playsChosen with you in week 2
W1W2W3W4W5W6W7W8
Signal-lednew sales leader · 48 accountslist, copyemail, LinkedIn
Signal-ledsite visits · dailylist, copyemail
Microclosed-lost, 12 months · 64list, copyemail, call
VolumeTier 2 lookalikes · 120 a weeklist, copyemail, LinkedIn
Tier 1 ABM15 accountslist, copyevery channel

With youPlays start small, then scale on what replies. More join from week 5.

Launch checkWeek 4 · before the first send

18 inboxes on 6 domains, in your name

Warm-up, sends a day per inbox

SPFpassDKIMpassDMARCpass
launch-checkweek 4 · Monday

Check everything that protects your domain and your data.

Warm-up21 daysall 18 inboxes
SPF · DKIM · DMARCpass6 domains
Suppression list2,140customers, open deals
Sequences3reviewed with you
Reply routingonHubSpot and Slack

ready to launch

With youA 30-minute launch check. Nothing sends until it passes.

Under the hood

Agents do the research. People own the voice.

Your outbound runs on Claude Code and Codex, with our own plugins and live connectors to your data and inboxes.

Agents and models

Claude CodePlans, writes, reads results

CodexBuilds, syncs and checks

JevScores fit and intent

DeeplineGTM data for agents

n8nWorkflows

Gemini CLILong-context reads

GrokLive X and news signals

PerplexityMarket research

As the job needsGLMMiniMaxHiggsfieldKimiDeepSeekQwenMistralElevenLabsRunwayCursorLovableManus
Skills and pluginsone of our plugins
$ tree plugins/signal-to-sequence
signal-to-sequence/            plugin · v3.0
├── .claude-plugin/plugin.json
├── skills/
│   ├── signal-detection/SKILL.md
│   ├── contact-enrichment/SKILL.md → Deepline
│   ├── fit-scoring/SKILL.md       → Jev
│   └── opener-writing/SKILL.md
├── commands/  /signals  /brief  /sequence
├── scripts/   pull_signals.py  verify_contacts.ts
├── hooks/     send-guard.sh      holds every first touch for review
├── references/ signal-library.md  tone.md
└── .mcp.json   clay · apollo · hubspot · smartlead
Also loaded/account-research/icp-scoring/reply-handling/deliverability
Connectors
ClayApolloHubSpotSalesforceSmartleadLinkedInSlack
MCP and API access, scoped to your accounts
Memory and review

Your GTM brainEvery agent reads it before it acts.

A senior strategistOwns every play, and reviews what reaches a buyer.

Questions

Before you book.

Anything else, ask on the call.

What do we get in the first month?

Your GTM brain and outbound plugin, a TAM map, sending setup, first plays and approved sequences. First emails go out in week 4.

Who is this for?

B2B teams of 50 to 1,000 people with a revenue number to hit and deals worth researching one account at a time.

Do we need GTM engineering or a GTM brain first?

No. Your GTM brain is built in week 1 as part of setup. It is one brain for your company: add GTM engineering or another service and it plugs into the same brain, starting the same week.

How much of our time does it take?

About three hours in the first month: a kickoff, a brain review, copy approval and a launch check. Then 15 minutes a week to read the report.

Will cold email hurt our domain?

No. We send from separate domains in your name, warmed for three weeks and checked every day.

When will we see meetings?

First sends go out in week 4, and meetings usually follow from weeks 5 to 8. A written report every Friday shows what moved, and every meeting lands in your CRM with its source.

Who owns the data, domains and tools?

You do. Data, domains, inboxes and CRM records are in your name from day one. The GTM brain and outbound plugin are handed over in full after the first term.

How is it priced?

A one-time setup fee, then a monthly retainer, with a three-month first term. Tools and data stay in your name, paid at cost. Never a percentage of anything.

Talk to us about your pipeline.

Vijay Veerubhotla, founder. 14 years in GTM, $100M+ in ad spend managed.