The GTM hub

Make a better
GTM decision.

Playbooks, workflows and tools for the decisions behind B2B pipeline.

Explore the library Read The Brief
Free to read, use and share.
GTM brain / company systemGuide
Your GTM brainContext · skills · connectors · memory
CRM & dataPaid mediaOutboundAI search
Shared definitionQualified pipeline
Start hereHow a GTM brain runs your company’s GTM
Start with what’s stuck

What are you trying to fix?

01

Our cost per lead is fine, but pipeline isn’t moving.

Playbook · Paid media02

Marketing and sales report different numbers.

Template · GTM strategy03

Leads sit for days. Reps walk into calls blind.

Playbook · GTM engineering04

Reply rates keep falling.

Playbook · Outbound and ABM05

We don’t show up when buyers ask AI.

Playbook · AI search and content
From decision to work

See what the work looks like.

Watch the workflows All resources
WorkflowPaid media

Send qualified CRM events back to Google Ads

Import the downstream event you can defend, reconcile what arrived, and change the bidding goal only after the data is dependable.

Reference design
WorkflowGTM engineering

Route inbound without breaking account ownership

Check customers, open deals and suppression before enrichment. Every inquiry ends with a valid owner and next action, or a named exception.

Reference design
WorkflowOutbound and ABM

Turn a verified signal into an approved campaign

A changed account is a reason to investigate. Verify the event, check fit and suppression, and build a cohort with a useful message before anything sends.

Reference design
WorkflowAI search and content

Review the source gaps behind an AI answer

Capture the answer, classify its sources and turn the missing evidence into a specific page or distribution action. Repeat the same questions to track change.

Reference design
Tools and Picks

The stack we run.

The job first. The tool second. What’s active, what depends on your stack, and what still needs testing.

Company contextClient systemsConnector options
See the stack
The Brief · Issue 01

Your lead report and your pipeline report should agree

A conversion can be cheap and still give your ad account the wrong instruction. Start by agreeing what sales accepts, then connect that event back to the spend.

Read this issue
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Our point of view

Better inputs.
Better GTM decisions.

Platforms optimize for what you feed them. Configure an account to chase form fills, and the report can improve while pipeline stalls.

Agree one pipeline number first. Definitions, owners and a reconciled CRM view come before optimization.

AI needs your company’s context. A GTM brain connects that context to repeatable work, with people accountable for the decisions.

The published evidence behind our paid media view Produced on GTMhub’s own GTM brain. Reference designs are labeled. Published proof is attributed. Picks require recorded tests.

Talk to us about your pipeline.

Vijay Veerubhotla, founder. 14 years in GTM, $100M+ in ad spend managed.