Paid media that shows up in pipeline.
Planned, built and run for you by senior strategists and AI agents.
- Run for you, end to end
- Agents on Claude Code and Codex
- A senior strategist on every account
- Flat fee, never a share of spend
gtm-brain v4
- ICP
- Fintech and health, 200 to 2,000 staff
- Buying group
- CISO · Head of IT · CFO
- Tier 1
- 120 named accounts
- Worth
- SQL $900 · deal $4,000
your team
Senior strategistOwns the plan and the budget
Claude CodePlans, writes, analyses
CodexBuilds tracking and syncs
skills
connectors
- Search
Bid on in-market terms, exclude customers and open deals
186 terms live - LinkedIn
Show the CISO cut of the risk report to Tier 1
120 accounts - YouTube
Run the 15-second problem cut for IT leaders
2 audiences - Meta
Retarget report readers with the customer story
3 variants - Programmatic
Surround Tier 1 accounts showing intent
34 accounts
pipeline, from your CRM
$280,00031 SQLs across 5 channels
- +$2,400 to LinkedIn Tier 1
- −30% Meta prospecting
- New competitor terms
for strategist review
~/arcwell $ claude /weekly-read --since 7d
✓ loaded gtm-brain v4 · 5 connectors · 12 campaigns read
✓ spend matched to CRM pipeline · 2 budget moves drafted inside your limits
~/arcwell $
Teams we have built for
DelhiveryLogistics
XoxodayRewards SaaS
EmpulsHR tech
ISBEducation
XLRIEducation
HotelogixHospitality SaaS
TravelPlusTravel tech
Bitrix24Collaboration
FaronicsIT software
NeonDBDeveloper tools
SendSureDeliverability
NeoBusiness email
WebEngageMartech
ExotelCloud telephony
SegmindGenerative AI
BosonQ PSIDeep tech
byteXLEdtech
CY9Cybersecurity
TaevasMedtechCheap leads. Empty pipeline.
Most accounts are tuned to the cheapest form fill. Your CRM tells a different story.
1,240leads this month
- 1,240leads
- 96accepted by sales
- 38SQLs
- 7opportunities
Same month, same spend. Under 1% became pipeline.
One campaign for every buyerProducts, regions and stages share one budget and one number.
The platforms only see form fillsSo they find more people who fill forms, not people who buy.
The same ads for monthsFatigue sets in, costs climb, nothing gets refreshed.
Every channel gets a job.
One plan takes each account from first impression to first meeting, with the right message for each person.
Scripted by Claude Code from your message map · picked by your strategist
- Best for
- Becoming familiar to the buyers who are not looking yet.
- We run
- In-stream · Shorts · Demand Gen · LinkedIn video
- Measured on
- Branded search lift and Tier 1 reach
95% of B2B buyers are not in market at any given time.LinkedIn B2B Institute
Security leaders: here is where SaaS risk hides this year.
One version per role, drafted by Claude Code · checked by your strategist
- Best for
- Reaching every person in the buying group at your Tier 1 accounts.
- We run
- Document ads · Thought leader ads · DV360 and The Trade Desk account lists
- Measured on
- Accounts engaged and pipeline at Tier 1
6 to 10 people sign off a complex B2B purchase.Gartner
Risky apps, OAuth grants and shadow IT in one place. Book a 20-minute risk review.
Search terms reviewed daily by Codex · negatives added inside your rules
- Best for
- Buyers who are already comparing options.
- We run
- Search · Performance Max · Category and competitor terms
- Measured on
- SQLs and pipeline
70% of the decision is made before a buyer first talks to sales.6sense, 2024
Refreshed by Claude Code when fatigue shows · approved by your strategist
- Best for
- Showing proof to visitors and report readers before sales calls.
- We run
- Retargeting · Customer stories · Offer ads
- Measured on
- Meetings and SQLs
81% of buyers have a preferred vendor before first contact.6sense, 2024
Every touch is logged on the account in your CRM.
Agents do the work. Strategists decide.
Our paid media runs on Claude Code and Codex, with our own plugins and live connectors to your accounts.
Claude CodePlans, writes, reads results
CodexBuilds, syncs and checks
JevScores search intent
DeeplineGTM data for agents
n8nWorkflows
Gemini CLILong-context reads
GrokLive X and news signals
PerplexityMarket research
$ tree plugins/search-intent
search-intent/ plugin · v1.4
├── .claude-plugin/plugin.json
├── skills/
│ ├── query-mining/SKILL.md
│ ├── negative-keywords/SKILL.md
│ └── intent-scoring/SKILL.md → Jev
├── commands/ /search-terms /negatives
├── scripts/ pull_terms.py apply_negatives.ts
├── hooks/ spend-guard.sh stops changes above your limits
├── references/ match-types.md account-structure.md
└── .mcp.json google-ads · microsoft-ads · hubspot
Your GTM brainEvery agent reads it before it acts.
A senior strategistSigns off anything that spends money or reaches a buyer.
Planned once. Tuned every week.
Agents run each step as a skill, on your GTM brain. A senior strategist owns the plan and every change that spends money.
Demand planWho to reach, where, with what, for how much
Once · reviewed quarterlyTrace 12 months of spend to CRM stages
audit ready for your review
Revenue wiringSo every platform sees pipeline, not form fills
Once · always onSend yesterday’s SQLs and deals to each platform
bidding learns from pipeline
Spend allocationMoney moves to what makes pipeline
Every weekCompare spend to pipeline by campaign, last 7 days
2 moves, inside your limits
Into the rest of your GTMWorks on its own. Feeds the rest when you run it.
“Value-based bidding closes the feedback loop and conveys to Google the most valued and the least valued events for your business, and all that’s in between.”
Quoted in Google’s Xoxoday case study
Xoxoday · Google Ads · value-based bidding
Everything we build stays yours.
In your ad accounts, your CRM and your name.
Each channel’s job, budget and target on one page. Re-cut every quarter on what made pipeline.
One line per role and stage, written from your GTM brain.
What works stays; the rest is split by stage, product and region, so a budget call is read, not guessed.
Static, video and documents in-house, one page per offer, refreshed before fatigue.
Tracking, CRM sync and audience sync that keep working after we leave.
What moved, what worked, what changes next week, with pipeline from your CRM.
From audit to a reworked account.
Live by week 4, then tuned every week.
Week 1
GTM brain setup
Built from your kickoff call, your CRM and won deals, and our research. You confirm only the context.
With you · 60 + 45 mingtm-brainconfirmed with you
Buyers and buying group
Offers and proof
What each stage is worth
Paid media plugin, weeks 2 and 3
Week 2
Spend audit
Twelve months of spend traced to pipeline in your CRM. The waste is cut this week.
With you · readout 30 minWeek 3
Rework and wiring
What works stays. The rest is reworked, and CRM stages flow back to the ad platforms.
With you · sign-off 30 minBrand searchKept
Competitor searchKept
Generic searchReworked
LinkedIn, Tier 1Reworked
Display retargetingPaused
CRM stages to adsWired
Week 4 · live
First weekly report
The account is live. Each week: what worked, what changes next, and what needs you.
With you · launch check 30 minWeekly reportExample
WorkedCompetitor search, cost per SQL down
NextBudget to the two campaigns making pipeline
For youOpen a healthcare segment?
Weeks 5 to 12 · day 90
Run, read, re-cut
The account keeps improving on what makes pipeline. Your part is a short read each week and one review a quarter.
With you · 15 minutes a weekWeeks 5 to 12
A written report every week, budget moved on pipeline15 minutes a week
Day 90
Quarterly review, the plan re-cut on what made pipeline45 minutes
Before you book.
Anything else, ask on the call.
Which platforms do you run?
Google Ads, LinkedIn, Meta, Microsoft Ads, YouTube, DV360 and The Trade Desk. We recommend the mix; you do not need all of them.
What do the AI agents actually do?
Claude Code and Codex run our skills: audits, search-term reviews, ad and page drafts, tracking checks and the weekly read, through connectors to your ad accounts and CRM. A senior strategist reviews every change that spends money or reaches a buyer.
We only run Google and LinkedIn. Is that enough?
Often, yes. The plan starts from your buyers and budget; channels are added only when they have a job.
How is it priced?
A one-time setup (your GTM brain, unless another service has built it, plus the tracking and account rework), then a flat monthly fee set by your spend band, reviewed quarterly, with a three-month first term. Never a percentage of spend.
Can we start with paid media alone?
Yes. Your GTM brain is built in week 1 as part of setup. It is one brain for your company: add another service later and it plugs into the same brain, starting the same week.
Will you start our account from scratch?
No. Campaigns with history and results stay, with their learning. We rework the structure, the tracking and whatever wastes spend, and new campaigns sit beside what already works.
Do you make the creative and landing pages?
Yes, in-house: static, video, documents and pages. Creative direction stays with you.
Do we have to move accounts or tools?
No. We work in your ad accounts, CRM and analytics. The platforms bill you directly, and everything stays in your name.
How soon will we see pipeline?
Wasted spend is cut in week 2 and the reworked account is live by week 4. Pipeline takes longer, because B2B sales cycles do. The weekly report shows both.
Talk to us about your spend.
Vijay Veerubhotla, founder. 14 years in GTM, $100M+ in ad spend managed.