01 · Targeting
ICP & segment design
Tight ICP, tiered by fit + intent, refreshed monthly. We build the system that scores every account on a 0–100 with explainability.
Outbound · Signal-Based · ABM
Outbound that doesn't make you cringe.
Full-stack B2B outbound: ICP + list, signal layer, multi-channel sequencing, deliverability (we built SendSure for this), AI personalization that's actually personal, and SDR enablement. Engineered, observable, attributable.
Full-stack outbound
01 ICP & list
→
02 Signal layer
→
03 Research
→
04 Sequence
→
05 Deliverability
→
06 Reply ops
What we do
Nine sub-practices. One motion.
02 · Data
List build & enrichment
Multi-source list construction (Apollo + ZoomInfo + Cognism + LinkedIn + custom scrapers), enrichment with 14+ data signals, verified emails.
03 · Signal
Signal layer
14+ daily account signals — funding, hiring, leadership change, product launch, tech stack, intent, ad spend, news. Triggers route into your sequencer.
04 · Research
Account research agent
An AI agent that builds a one-page brief on every triggered account — citations, buying committee, recommended play. Evaluated before SDR sees it.
05 · Sequencing
Multi-channel cadences
Email + LinkedIn + phone + video, orchestrated. Cadence cadences tied to persona, signal, time-of-day. Outreach / Apollo / Lemlist native.
06 · Copy
AI-assisted, human-finalized
40-narrative library matched to signal types. Drafts generated, senior writer finalizes. No "Hi {first-name}, hope your week is going well" slop.
07 · Deliverability
Powered by SendSure
Continuous warmup, reputation monitoring, seed-list testing, auto-recovery. Our internal product comes bundled. 89% avg inbox placement.
08 · Reply ops
Reply handling at scale
Reply classifier (interested / not / unsubscribe / OOO / referral). Auto-routing to SDR. Conversation summaries before the call. CRM auto-updates.
09 · Reporting
Attribution to pipeline
Every reply, every meeting, every opportunity traced back to signal + sequence + persona. Weekly written report. Monthly strategy review.
The signal layer · daily
14 signals. Every account. Every day.
Funding round
Leadership change
Headcount growth
Product launch
Tech stack add
Intent score
Ad spend spike
Job posts · key roles
M&A activity
News mentions
Web visitor (de-anon)
Content engagement
Competitor displacement
Customer reference
Step 1
Signal detected
→
Step 2
Research agent fires
→
Step 3
Sequence composer
→
Step 4
Outreach + SendSure
How we engage
Audit. Build. Run. Compound.
Step 01
Audit
Current sequencer + CRM access. Domain health review. Past 6 months of reply data. ICP audit. End deliverable: a 90-day outbound roadmap with named owners.
2 weeks · fixed
Step 02
Build
List build, signal layer setup, research agent ship, narrative library, sequence build, SendSure provisioning. Soft launch on 10% volume.
4–6 weeks
Step 03
Scale
Ramp volume against deliverability. Sequence A/B tests. Signal threshold tuning. SDR shadow + retraining. Reply-handling automation live.
4 weeks
Step 04
Operate
Weekly tune cycles. Monthly review. Quarterly strategy. New plays, new signals, new personas. Compounding pipeline, not one-off projects.
6+ months
Pricing
Three tiers. SDR-team optional.
01 · Audit
Outbound audit
$4.5Kfixed · 2 weeks
Forensic review of your current outbound. Deliverability, copy, sequence, list, attribution. 90-day roadmap end deliverable.
- Sequencer + CRM access
- Domain & deliverability check
- 6 months reply analysis
- ICP & segment audit
- 90-day roadmap · named owners
- 2-hour exec debrief
02 · Full motion
Outbound, operated
$7.5K/moretainer · 6+ months
We build and run the entire motion. Our list, signal layer, research, copy, sequencing, deliverability, reply handling. Your sequencer + CRM.
- Up to 4 personas + 3 plays
- 14-signal layer · refreshed daily
- Research agent + composer
- SendSure bundled
- Reply classifier + routing
- Weekly written report + monthly review
- Cancel anytime after month 6
03 · With SDRs
Full + SDR team
$16K+/moretainer · scoped
Everything above, plus we provide the SDR team. Native-speaker, region-aligned, fully managed. From discovery call to handoff.
- Dedicated SDR pod (3–8 reps)
- Native-speaker, region-aligned
- Managed by senior SDR lead
- Discovery calls + handoff
- Trained on your product weekly
- Scales up / down monthly
FAQ
Common questions, plain answers.
01
Will my domain get banned?
Not on our watch. SendSure handles continuous warmup, reputation monitoring, and seed-list testing. 89% average inbox placement. We've recovered 11 domains from reputation collapse — never lost one we manage end-to-end.
02
Do you guarantee meetings?
No, and we won't work with anyone who does. Meeting guarantees push agencies to ship low-quality meetings to hit the number. We commit to volume, quality bar, and process — not a vanity metric.
03
Which sequencers do you work with?
Outreach, Apollo, Lemlist, Salesforge, Smartlead, Instantly natively. We can work with custom or in-house tools too — talk to us.
04
Can you run with our existing SDRs?
Yes. Tier 02 is built for that. We provide the system; your SDRs execute. We train them weekly on the new plays, retrain on objection handling, and shadow first calls. Most clients see retention go up.
05
Do you take a % of pipeline?
No. Flat monthly retainer. Pipeline-based pricing creates wrong incentives. We invoice services only.
06
What's the minimum monthly volume?
No fixed minimum — but if you're sending less than 2K personalized outreaches a month, the retainer math won't work for you. Start with the Audit and decide from there.
07
Industries you've shipped outbound for?
B2B SaaS (most common), fintech (compliance-aware), healthcare (HIPAA-aware), logistics (high-volume), IT services, manufacturing. Pattern-matching across is most of the value.
08
How fast do we see results?
Audit ships at week 2. Soft launch at week 6. Meaningful pipeline lift at week 10–12. Anyone promising results in 30 days hasn't actually warmed a domain.